I just bumped on an article about consumer product design and had a big ah-ha with zillions of design conversations with Paul and daily appreciation of my Braun coffeegrinder. Then there’s the added satisfaction that I bought it for about 5USD used here in Taipei.
As head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932-) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.
Back to purity, back to simplicity.
These ten principles defined Dieter Rams’ approach to “good design”.